Green Egg Media

Branding

Green Egg Media sets itself apart from the competition with a strong focus on branding. We realize the importance of producing all of your materials so they both enhance and are enhanced by the mission and image of your business. We provide services to build a brand from the ground up, to extend a brand through web and print media or to refresh your existing brand.

Brand Architecture

A brand architecture is a company's "face" to the market - the external representation of a portfolio of brands, products and services. Yet everyday brands grow, sub brands emerge and communication hierarchy changes; often leading to a fractured brand experience.

Green Egg Media provides a framework to structurally and logically manage relationships between brands in a portfolio. Then by expressing the right creative identity across all brand families, we aim to lift your organization's brand architecture towards a more premium positioning.

Visual Identity

Your visual identity system consists of graphic elements that, together, cohesively help communicate your brand values and desired positioning.

Our role is to help you express that brand essence in a consistent and differentiated way, helping build perceptions of the brand's strengths and relevance.

Ways to communicate your brand include:

  1. Symbol/wordmark
  2. Signature lock-up
  3. Typography
  4. Color palette
  5. Secondary graphic elements
  6. Imagery (photography/illustration)

Web Strategy

Websites need more than a good design - they need a strategy to impact visitors and reinforce the brand's core ideas. We provide the methods to plan a site that grabs and holds visitors and gets you the results you are looking for.