Style Guide Creation

Although frequently overlooked by small to medium-sized businesses and organizations, style guides are an essential part of any marketing plan or general branding initiative. We offer standalone and project-incorporated style guide creation to help organizations of all sizes manage their brand and design on an ongoing basis.

What is a Style Guide?

A style guide is a simple concept: it is a document that has guidelines for how logos and other materials should be used in designs and marketing collateral. Some things that are usually included in a style guide are:

• Standardized Logo Types
• Acceptable Logo Usage and Placement
• Minimum Logo Sizes
• Proper Colors
• Proper Typefaces
• Any copy or image standards
• Message standards

No matter how many different designers or departments work on separate pieces, the style guide provides the rules for them to follow so that the resulting materials are consistent. The style guide contains rules to follow while letting designers chose difference aspects of the design to suit the materials they are designing. This results in consistent materials coming out of your organization, keeping your message clear and consistent.

Gathering and Organizing Materials

For style guide creation for existing materials, Green Egg Media can make the process painless by evaluating materials within your organization and working with you and necessary staff to determine the best materials for solidifying as standards. We work personally with the right people in your organization to understand the design history and design challenges that have led up to the need for a style guide, and determine how best to organize, modify, and present those for ongoing consistency.

Starting From Scratch

Don’t have anything in the way of materials or logos? We love being involved in the creation of an organization’s visual identity from the start. Combined with our logo design services, we can create a visual identity package that will start your organization off with a unique, distinctive, and targeted visual identity. We work one on one with your organization making sure that the resulting style guide and will be valuable and will serve well into the future as the source of your visual identity.