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In this week's edition of Scrambled: Tech Industry News, we focus on Neuralink, Elon Musk's startup, that's trying to directly link brains and computers/ Neuralink has developed a system to feed thousands of electrical probes into a brain and hopes to start testing the technology on humans in in 2020, Chief Executive Elon Musk revealed Tuesday. "A monkey has been able to control a computer with his brain," CEO Musk says of his startup's brain-machine interface.

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Tipster: How Marketers Can Prepare for the Rise of Hyperpersonalisation

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Is your business prepared for the age of hyperpersonalisation? Building an effective customer experience strategy using artificial intelligence to deliver hyper personalisation offers significant potential. Aligning with the needs and expectations of consumers is crucial. Organisations set to maximise these opportunities are those that put AI as a strategic priority within their business.

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/ Megan Greene / 07.15.19

11 Reasons You Need a Professional Website

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Many small and medium business owners still do not believe that they will be able to earn more money if they have own website, or they consider the cost of creating it to be too large for the budget of a small company. However, according to the survey Small Business website in 2018, 64% of small businesses do have their websites, and here are 11 reasons why.

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/ Megan Greene / 07.15.19

Basket of Greene Eggs Blog: Why Your Brick & Mortar Store Needs a Website

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It’s 2019, y’all, and the world we live in is absolutely the most convenient in history. We can order groceries for delivery, make fast food even faster and not leave our couch, and have our household goods and meal-prep boxes delivered to our doorstep on a recurring schedule. Established businesses may have customers that know that they want a #1 combo with fries and a soda delivered to their workplace, or that they need exactly 1 lb of delicious Palisade Peaches, but what about a business new to the geographical area or the smaller, local businesses that don’t have prominent brand awareness or strategic partnerships with third party vendors? It is essential for those businesses to host their own online presence that can drive potential customers to their doorstep.

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/ Alan Hernandez / 07.12.19

Weekly Cybersecurity Review - Database Leak Exposes Student Records on K12.com

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In this week's cybersecurity review we take a look at two different critical database leaks, a new phishing campaign targeting Amazon users, and an Apple Watch vulnerability that allows for eavesdropping.

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"We are what we repeatedly do. Excellence, then, is not an act, but a habit"

Aristotle
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