The Art of Making Your Website More Engaging
‘Engagement’ may seem like just another buzzword in the digital marketing niche. And it is. But this time around there’s a reason for the buzz. Engagement is a vital concept and focus for a business’ success online, especially with Google pointing out that 90% of internet users are constantly distracted in their browsing experience in this multi-screen age. Without engagement, your website will not have what it takes to capture contact information, build relationships with visitors, and establish a good base of returning visitors and customers.
go to articleTips for Creating Effective Usability Tests
In usability testing, a product or service is evaluated by testing it on an end user. The advantage is obvious: it gives direct and specific input on how people use the product. Don’t let usability testing be mistaken for opinion gathering; that is market research. Instead usability testing measures the capacity of the product to fulfill its purpose. A number of products are evaluated through usability tests such as consumer products, foods, devices, computer interfaces and more. Web sites are no exception and should certainly be subject to usability testing prior to launch. If you want to get accurate results, it is important to control the conditions under which, the tests are administered. Here are a few tips to create effective usability tests.
go to articleWhat to Look For in an Agency
Search the web and you’ll stumble on millions of web design and web development agencies, thousands of which are in your own city (or claim to be so). However, because you want only the best for your project, you’ll need to be very selective and pick professionals with vast knowledge and years of expertise. To help you get the best agency for your new project, here are ten factors you should base your decision on.
go to article6 Secrets All New Web Designers (and their Clients) Should Know
Web design is one of the most exciting fields around. It allows you to unleash your creativity and combine it with technical skills to create a digital masterpiece that reaches out to thousands of people on a daily basis. However, there are certain secrets which veteran designers tend to hide from both novice professionals as well as their clients. To help you understand the field of web design more thoroughly, here are the secrets experts have learned and came to terms with over the years.
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