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‘Engagement’ may seem like just another buzzword in the digital marketing niche. And it is. But this time around there’s a reason for the buzz. Engagement is a vital concept and focus for a business’ success online, especially with Google pointing out that 90% of internet users are constantly distracted in their browsing experience in this multi-screen age. Without engagement, your website will not have what it takes to capture contact information, build relationships with visitors, and establish a good base of returning visitors and customers.

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Tips for Creating Effective Usability Tests

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In usability testing, a product or service is evaluated by testing it on an end user. The advantage is obvious: it gives direct and specific input on how people use the product. Don’t let usability testing be mistaken for opinion gathering; that is market research. Instead usability testing measures the capacity of the product to fulfill its purpose. A number of products are evaluated through usability tests such as consumer products, foods, devices, computer interfaces and more. Web sites are no exception and should certainly be subject to usability testing prior to launch. If you want to get accurate results, it is important to control the conditions under which, the tests are administered. Here are a few tips to create effective usability tests.

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What to Look For in an Agency

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Search the web and you’ll stumble on millions of web design and web development agencies, thousands of which are in your own city (or claim to be so). However, because you want only the best for your project, you’ll need to be very selective and pick professionals with vast knowledge and years of expertise. To help you get the best agency for your new project, here are ten factors you should base your decision on.

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6 Secrets All New Web Designers (and their Clients) Should Know

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Web design is one of the most exciting fields around. It allows you to unleash your creativity and combine it with technical skills to create a digital masterpiece that reaches out to thousands of people on a daily basis. However, there are certain secrets which veteran designers tend to hide from both novice professionals as well as their clients. To help you understand the field of web design more thoroughly, here are the secrets experts have learned and came to terms with over the years.

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Managing Difficult Clients

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No matter what industry you are involved in, clients are generally your number one concern. It’s necessary for you to keep all your clients happy including those who, by themselves, may not contribute substantially to your revenue. However, your clients may not be very considerate and can, in fact, even be pretty hard to deal with. They may demand a lot of your time and resources, make irrational demands, frustrate your entire team that works with them, and generally wreak havoc. Some of these clients may be large revenue streams for your organization and it becomes imperative that, despite their behavior, you be courteous and handle them effectively without causing any offense, accidentally or otherwise.

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"We are what we repeatedly do. Excellence, then, is not an act, but a habit"

Aristotle
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