As a business leader, you're not going to know everything.
The blog is here to provide you with knowledge, tools and resources to help you understand how to get the most out of your business software...and more.
Responsive designs are meant to look great across a wide variety of screen sizes. Sometimes, though, our clients are surprised at how images behave in responsive designs. In this video we explore how image selection can impact what the end user will experience and the way a responsive design is actually built.
‘Engagement’ may seem like just another buzzword in the digital marketing niche. And it is. But this time around there’s a reason for the buzz. Engagement is a vital concept and focus for a business’ success online, especially with Google pointing out that 90% of internet users are constantly distracted in their browsing experience in this multi-screen age. Without engagement, your website will not have what it takes to capture contact information, build relationships with visitors, and establish a good base of returning visitors and customers.
In usability testing, a product or service is evaluated by testing it on an end user. The advantage is obvious: it gives direct and specific input on how people use the product. Don’t let usability testing be mistaken for opinion gathering; that is market research. Instead usability testing measures the capacity of the product to fulfill its purpose. A number of products are evaluated through usability tests such as consumer products, foods, devices, computer interfaces and more. Web sites are no exception and should certainly be subject to usability testing prior to launch. If you want to get accurate results, it is important to control the conditions under which, the tests are administered. Here are a few tips to create effective usability tests.