GEM Blog - latest and greatest by Lance Johnson

AWS Elastic Load Balancers communicate with EC2 instances over standard HTTP, which can cause issues when WordPress is setup to use SSL. A single line of code in wp-config.php can fix this problem.

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Tips for Creating Effective Usability Tests

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In usability testing, a product or service is evaluated by testing it on an end user. The advantage is obvious: it gives direct and specific input on how people use the product. Don’t let usability testing be mistaken for opinion gathering; that is market research. Instead usability testing measures the capacity of the product to fulfill its purpose. A number of products are evaluated through usability tests such as consumer products, foods, devices, computer interfaces and more. Web sites are no exception and should certainly be subject to usability testing prior to launch. If you want to get accurate results, it is important to control the conditions under which, the tests are administered. Here are a few tips to create effective usability tests.

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Managing Difficult Clients

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No matter what industry you are involved in, clients are generally your number one concern. It’s necessary for you to keep all your clients happy including those who, by themselves, may not contribute substantially to your revenue. However, your clients may not be very considerate and can, in fact, even be pretty hard to deal with. They may demand a lot of your time and resources, make irrational demands, frustrate your entire team that works with them, and generally wreak havoc. Some of these clients may be large revenue streams for your organization and it becomes imperative that, despite their behavior, you be courteous and handle them effectively without causing any offense, accidentally or otherwise.

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Use Your Site’s Content to Gain More Sales

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Ever since the conventional means of advertising have taken a backseat, businesses of all sizes and genres are espousing digital marketing strategies to enhance brand awareness, draw in revenue and create a lasting impact. If you wish to generate unbounded sales, gleaning a top-notch website for your business is crucial for its success, while producing effective content to keep the visitors engaged is the life’s blood of your website. No matter how meticulously you strive to design a state-of-the-art website, how immaculately it functions, or how diligently you promote and market it; if your website doesn’t incorporate content that turns heads, all your efforts could go down the drain!

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Top 5 Reasons Why Your Website Needs to be Responsive

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Each business and brand has its own priorities, target audiences, and goals, and their website seamlessly reflects their business requirements. A website for a restaurant business may incorporate separate features and a different design than a web development company website. However, regardless of a website’s needs or purpose, making it mobile friendly is critical to its success in a world where mobile is ubiquitous. In the wake of Google’s so-called Mobilegeddon, most businesses are jumping on the bandwagon and looking for ways to optimize their sites for mobile devices and gleaning the support of the hyper-actively soaring mobile community. Of the many strategies chosen for optimization, revamping the website to a responsive design is the most viable solution.

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