GEM Blog - latest and greatest by Maureen Dillon

‘Engagement’ may seem like just another buzzword in the digital marketing niche. And it is. But this time around there’s a reason for the buzz. Engagement is a vital concept and focus for a business’ success online, especially with Google pointing out that 90% of internet users are constantly distracted in their browsing experience in this multi-screen age. Without engagement, your website will not have what it takes to capture contact information, build relationships with visitors, and establish a good base of returning visitors and customers.

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What to Look For in an Agency

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Search the web and you’ll stumble on millions of web design and web development agencies, thousands of which are in your own city (or claim to be so). However, because you want only the best for your project, you’ll need to be very selective and pick professionals with vast knowledge and years of expertise. To help you get the best agency for your new project, here are ten factors you should base your decision on.

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6 Secrets All New Web Designers (and their Clients) Should Know

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Web design is one of the most exciting fields around. It allows you to unleash your creativity and combine it with technical skills to create a digital masterpiece that reaches out to thousands of people on a daily basis. However, there are certain secrets which veteran designers tend to hide from both novice professionals as well as their clients. To help you understand the field of web design more thoroughly, here are the secrets experts have learned and came to terms with over the years.

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Become Better than Your Best

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One of the factors that guarantees the demise of a business is its acceptance of mediocrity. By embracing being average, you’ll end up setting low expectations, hiring average employees, delivering average results, establishing average relationships, and attracting average talent. As a result, you can forget about expanding and competing with the elite of your industry one day. If you want to go where you haven’t before, you need to step out of your comfort zone and embrace the risk of the unfamiliar. This is how you can continue to redefine your "best" self, by raising your own bar of succes.

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Revamp Your Site’s Sitemap, It’s More Important Than You Think

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In addition to the host of SEO tips and tricks that you employ to optimize your site, having an up to date sitemap could do more for your site than you think. As the name implies, a site map is a visual index for your site which depicts the inner framework and structural organization of your website, e.g. the different sections, subsections, and the links between them. The sitemap aids the users and search engines in navigating the website and is a good way of letting the search engines know that your website is available and can be crawled by them. If your website has a complicated structure, it is imperative that you revamp your sitemap to enhance optimization and enable effective communication with the search engine.

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