GEM Blog - latest and greatest by Megan Greene

We all know the name Internet Explorer - from the late 1990’s through the early 2000’s, IE was THE tool for browsing the internet. Whether for business or pleasure, Internet Explorer was a household name. Fast forward to 2019 and Internet Explorer has faded into the background in favor of other browsers like Chrome, Firefox, and Safari, or the less popular, and less useful, Microsoft Edge. While most individuals have migrated away from Internet Explorer in favor of more robust browsers, there are a handful of businesses who still use Internet Explorer despite the fact that all development of new features on the platform has stopped and support is basically non-existent as of 2015. Given the current selection of browser options, why on earth would a business choose to remain linked to Internet Explorer?

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Design / Maureen Dillon / 02.16.16

The Art of Making Your Website More Engaging

The Art of Making Your Website More Engaging

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‘Engagement’ may seem like just another buzzword in the digital marketing niche. And it is. But this time around there’s a reason for the buzz. Engagement is a vital concept and focus for a business’ success online, especially with Google pointing...

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What to Look For in an Agency

What to Look For in an Agency

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Search the web and you’ll stumble on millions of web design and web development agencies, thousands of which are in your own city (or claim to be so). However, because you want only the best for your project, you’ll need to be very selective and...

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6 Secrets All New Web Designers (and their Clients) Should Know

6 Secrets All New Web Designers (and their Clients) Should Know

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Web design is one of the most exciting fields around. It allows you to unleash your creativity and combine it with technical skills to create a digital masterpiece that reaches out to thousands of people on a daily basis. However, there are certain...

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Become Better than Your Best

Become Better than Your Best

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One of the factors that guarantees the demise of a business is its acceptance of mediocrity. By embracing being average, you’ll end up setting low expectations, hiring average employees, delivering average results, establishing average...

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Revamp Your Site’s Sitemap, It’s More Important Than You Think

Revamp Your Site’s Sitemap, It’s More Important Than You Think

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In addition to the host of SEO tips and tricks that you employ to optimize your site, having an up to date sitemap could do more for your site than you think. As the name implies, a site map is a visual index for your site which depicts the inner...

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7 Reasons Optimizing Your Site for Mobile is Crucial

7 Reasons Optimizing Your Site for Mobile is Crucial

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Most websites are still not designed to account for various screen sizes and load times. If people, who use a smaller device to view your website, have to pinch, zoom or excessively scroll their screens in order to navigate, the fiddling could cause...

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The Science Behind Increasing Conversion Rates

The Science Behind Increasing Conversion Rates

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Conversion rate, or the number of people who visit your site and ‘convert’ by taking the action you want them to take, is an important metric that allows businesses to measure their profitability. It can also help you predict your success in the...

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4 Most Effective Ways to Iterate and Improve Your Designs

4 Most Effective Ways to Iterate and Improve Your Designs

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While iteration may feel like the impossible process of spinning straw into gold, you have to admit that it’s the key to producing a digitized work of art that you’d proudly point at and claim as your own. Besides, it’s sort of an adventure where...

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8 Habits of Successful New Web Professionals

8 Habits of Successful New Web Professionals

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As a new web professional, you’re probably excited about what the future holds and the flexibility of your new career path. But you may be a bit nervous too, being in uncharted territory. This is completely natural considering the fact that the...

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