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Is your business prepared for the age of hyperpersonalisation? Building an effective customer experience strategy using artificial intelligence to deliver hyper personalisation offers significant potential. Aligning with the needs and expectations of consumers is crucial. Organisations set to maximise these opportunities are those that put AI as a strategic priority within their business.

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Tipster: How to Choose a Web Design Company

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Selecting a web development and design company can be a daunting task, especially for the newer business or small business development team. It is important to think ahead and understand, to the best of your ability, the parameters of your project (like timing and budgeting), while simultaneously, being open to new design ideas that may come along throughout the project discovery process. These 10 guidelines will aid in selecting the right company for your project and ensure that your website is a success!

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Fixing WordPress Redirect Loop with AWS Elastic Load Balancer

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AWS Elastic Load Balancers communicate with EC2 instances over standard HTTP, which can cause issues when WordPress is setup to use SSL. A single line of code in wp-config.php can fix this problem.

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Tips for Creating Effective Usability Tests

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In usability testing, a product or service is evaluated by testing it on an end user. The advantage is obvious: it gives direct and specific input on how people use the product. Don’t let usability testing be mistaken for opinion gathering; that is market research. Instead usability testing measures the capacity of the product to fulfill its purpose. A number of products are evaluated through usability tests such as consumer products, foods, devices, computer interfaces and more. Web sites are no exception and should certainly be subject to usability testing prior to launch. If you want to get accurate results, it is important to control the conditions under which, the tests are administered. Here are a few tips to create effective usability tests.

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What to Look For in an Agency

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Search the web and you’ll stumble on millions of web design and web development agencies, thousands of which are in your own city (or claim to be so). However, because you want only the best for your project, you’ll need to be very selective and pick professionals with vast knowledge and years of expertise. To help you get the best agency for your new project, here are ten factors you should base your decision on.

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"We are what we repeatedly do. Excellence, then, is not an act, but a habit"

Aristotle
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