If your business is still budding in its prime, you may lack the finances and resources required to hire a credible web developer for building a top notch online presence for you. In addition, with the plethora of website builders swarming the net, each boasting its miraculous marvels, you might even be enticed to take a stab at developing your own website, and why not; it doesn’t look that hard after all and people do it all the time!
Granted, web builders have made it a piece of cake for anyone to DIY their websites without knowing a pint of code, are easier on the pocket, and you could glean a gorgeous website in a jiffy! For small businesses, that don’t rely completely on their online presence, this might even work wonders. However unfortunately, there are a lot of mistakes a novice can make while developing their websites that could render it “unprofessional” and compromise its performance. What’s worst than not having a website for your business is having a website that is full of glitches! Here’s why you are better off steering clear of a DIY web designing project and entrusting it in the loving, nurturing hands of a professional:
An amateur always chooses a website template based on how chic, cool, or tech savvy it appears, rather than delving deep in to its core functionality and usability. Unfortunately, an intricate website might look pretty but doesn’t fit the bill when it comes to navigation or optimizing your website for SEO. When you develop you own website, navigation is one of the hardest elements to perfect. A poor site structure would confuse both the user, visiting your site for the first time, and the Google spider Bots, crawling your website for indexing.
While website builders allow users much customizability when it comes to the designing element, most do not give users access to the source codes of the websites. Thus future enhancements are impossible with such limited accessibility. What if you decide to add a new feature to your website? What if you had implemented a system of cash on delivery for your products, but now want to revamp it by incorporating online payment methods as well? In addition, either no plug-ins are available for such websites, or even if there, there are a gazillion issues with compatibility.
DIY website builders offer only a limited number of design themes to choose from, in contrast to their millions of users. Imagine how many people would have a site that looks exactly like yours? In addition, each business and brand has its own priorities, target audiences, and goals, and their website seamlessly reflects their business requirements. Although web builders give you some space for customization, a similar website could never be tailored enough to be suitable for both a restaurant business and an online clothing store! When built from scratch, your website would incorporate the gist of your business values and requirements that would go a long way in differentiating you from competitors.
According to a research, owing to a short attention span of humans, 40% people would bounce off a site if it doesn’t load within 4 seconds! A website, crammed to the throttle with images, graphics, and all the cool widgets, is the slowest to load. If your website builder doesn’t allow you to compress images, use caches, or limit server calls, the performance of your website would go down the drain. A professional, on the other hand, is well drilled in to the nitty gritty details of web development and knows how to ensure a faster loading time for your website!
Having a website that makes visitors drool is all good, but does your website reflect your business needs and goals adequately? Too often, when garnering a readymade website from a website builder, amateurs fail to ensure that there are accessible and visible call-to-actions on the site, to make it easy for users to know what to do once they have landed on your site! Do you want them to donate to charity, purchase something, order their lunch from you, or fill up forms? Different call-to-actions require completely different design principles, and failing to implement them can lead to a major drop down in productivity. A professional makes an effort to understand your users, and incorporate their needs and your priorities in to the very essence of the design.
The websites gleaned from DIY builders often run on sub domains that render them good for nothing but eye candies. Imprint this on your mind; A DIY website can never be optimized for SEO! These websites have a higher loading time, and since the organic search engine results only show the domains of the website builder, digital marketing of your website is not possible! Without a real domain name, having a URL, such as something.com/username sounds a bit cumbersome to display on your business card, doesn’t it?
Nothing ruins a user experience worst than obtrusive ads blocking their tasks and buzzing in their line of vision! Often, without the unsuspecting DIY novice knowing what’s been done, website builders put ads on their websites in order to raise money. Since the owner of the website is the company and not the DIY builder, he has no say over such matters and zero control over such ads, unless they can pay up a hefty sum to the web builder company to rid their site of the nuisance!
You have somehow struggled through the strenuous process of completing a DIY project on your business website, it’s looking over-the-top, everything is running smoothly, and everybody is on cloud 11, but then you realize your site doesn’t look quite so fitting when viewed from a mobile device; you find yourself a bigger beast to tame! Creating a website that works on mobile requires an entirely different set of design principles, features, and SEO challenges! You are plagued with worrying about the various screen resolutions, Readablefonts, clickable link sizes, images for mobile, and much more. Since Google has shown an inclination for websites that have been optimized for mobile, you’d find yourself in unsavory waters. A professional web developer is equipped with all the right tools, knowledge, and experience to provide you with a comprehensive website that works across all platforms and devices without a glitch!