/ 08.12.19 / Megan Greene

Fried Up blog: Responsive Web or Native Apps for Travel Brands?

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Fried Up blog: Responsive Web or Native Apps for Travel Brands?

David McHale - Digital Marketing Director at Travelport Digital 

For marketers in airlines and travel companies, they must make a choice and it is not a decision that is taken lightly. They want to know what solution best fits their mobile strategy, and colloquially speaking, they want to know if the juice is worth the squeeze to challenge the existing status quo within their organization.

This opens up a whole myriad of more granular questions e.g. want to increase revenue throughout the travel lifecycle? Is cutting operational costs a key measurement of success? Or are you simply after a one-way information platform?



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Posted by Megan Greene