/ 04.02.20 / Megan Greene

The Digital Identity of Your Brand Amidst COVID-19

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The Digital Identity of Your Brand Amidst COVID-19

The Covid-19 crisis has certainly thrown a wrench into the current business ecosystem and, as business leaders, it is essential that we are taking every step possible in order to continue to stay afloat during this time. Business models that once thrived with face-to-face interactions such as restaurants, retail, and entertainment are now being forced to scramble to establish a new model for doing business during shelter-in-place protocols in their communities. These business types are not the only models feeling a significant impact. All businesses across the globe are seeing major shifts. 

At this time in history, most businesses already have a website, but for many, their brand is well known and successful as a result of foot traffic, word-of-mouth referrals or prominent presence in their community. Their website has not been a primary focus for driving sales or engaging with their audience. 

All of that has changed now. Communities across the United States (and the world) are currently experiencing Shelter-in-Place protocols and businesses must focus on their digital brand identity in order to continue to connect with their audience. They must utilize new or adapted digital strategies to continue to stay afloat, and that includes having a website that is useful, powerful and strategic. 

For those businesses that already rely heavily on their website to drive sales and promote their products or services, the emphasis on usefulness and strategy is more important than ever. 

Regardless of whether or not your business is starting from scratch with website utilization or if it has been a part of your digital strategy for years, we’re all in a similar position right now. We need to be able to encourage business by letting visitors know that we’re still open, how to get our product or service, how to pay for it, and what to expect at product/service delivery. We also want to make sure that we’re positioning ourselves for success in areas that search engines evaluate - SEO, page optimization, image sizes, backlinks, etc. 

Let’s be honest, though. We’re in crisis mode, every single one of us. It’s probably not realistic to go through your website page by page. At Green Egg Media, we understand that you’re focused on much more pressing issues while still needing to make sure your website is primed for success. 

We’ve got your back. Get your FREE website audit report and take the guesswork out of trying to figure out what you need to do immediately versus what can be saved for later down the road. For some, you may be able to make the appropriate changes on your own. But if it’s simply not a skill that you have, you’re neck-deep in other areas trying to adapt and change, or you just don’t understand what the next steps are, Green Egg Media is here to help you. We can’t offer remediation of these fixes for free completely, but we know that times are tough and we will do our best to offer pricing that is fair to your business and your current circumstances. We want to see our communities continue to thrive both during and after the Covid-19 crisis has calmed down. You can also check out our 8 Web Design Tips to Increase Conversion Rates blog as a starting point in conjunction to your free website audit report. 

Start by visiting https://services.greeneggmedia.com/websiteaudit. Complete the form with your name and the website you would like reviewed. Once the report is ready (usually less than 4 hours), we will send your personalized website report and a guide to understanding your report via email. 

If you have any questions, concerns or would like to discuss the next steps to remediate the issues in your website audit report, please feel free to reach out to our Director of Marketing, Megan Greene. You can reach Megan at mgreene@greeneggmedia.com or by calling 720.298.1305.

Megan Greene is the Director of Marketing for Green Egg Media, a Denver-based software development company. Green Egg Media specializes in solution implementation from concept to delivery focusing on custom software development, web design and development, eCommerce solutions, mobile and web apps, and technical consulting. 

Megan lives in Castle Rock, CO with her three children. She enjoys running, coffee, and being outdoors in the sunshine as often as possible. 

Posted by Megan Greene