The Egg, Rehatched


- Lance Johnson 08.25.2010

“We’re almost ready to hatch.” So read the splash screen at greeneggmedia.com on March 1, 2008, the day we opened our proverbial doors for business. Indeed, the Green Egg Media website took a back seat for the first few months due to a number of client projects which had already been booked before our first official day as a California business, but finally, on June 5, 2008, our first site broke through the thick green shell and hatched. It was a thing of beauty. For any of you who have seen our business cards, the original website looked something like those. Unfortunately, I made the mistake of ordering way too many of those cards, and even two and a half years later I still haven’t found the bottom of the box.

After the first site launched, it didn’t take long before revisions for a new site were underway. Already by July 7, 2008, a new design mock-up was done which sparked a flurry of new ideas and design concepts. Of all of the design concepts that we explored in July and August that year, I am most disappointed that we didn’t launch the design that had an animated cartoon rocket that took users from one page to another. Opportunity missed. It wasn’t until October, 2008, that we finally launched a new design that was completely unlike anything else we had explored, but there it was. How long could we really be content with that site? Not very long, apparently.

By March, 2009, we already had new, finalized designs for the third version of the Green Egg Media website. Our third site was, without a doubt, better than the first two, and it served us quite well. But, as history has shown, nothing lasts forever. This brings us to today: August 26, 2010. It has been almost 18 months since we last redesigned the website, and almost as long since we last even thought to update it with recent, relevant content. So what better way to update content than with a complete redesign? As such, today marks the launch of the fourth edition of greeneggmedia.com.

Yes, we’ve rehatched, but this time it’s more than a just a new face. Today we’re proud to announce some very exciting new features of the Green Egg Media website. First and foremost, we’ve built the new site on ExpressionEngine 2. We’ve been working with ExpressionEngine for some time now, but until today, all of our previous sites were custom CodeIgniter applications. Given the power and versatility of EE2, though, we decided that it made the most sense to build our own site in EE.

Adam HidingSecond, we are introducing the blog, which you are reading at this very moment. Previous iterations of our website were of the “set-it-and-forget-it” variety, but with this new site we will bring you regular content relevant to design and development. If you follow us on Twitter, you already know that we’re serious when we need to be, and amazingly fun at all other times. You should expect nothing less from this blog. For example, in the blog we’ll feature exciting company news, such as the official Green Egg Media book-of-the-quarter. The last book we selected was “Egg Monsters from Mars,” which instilled such fear in Adam that he had to assume the fetal position under his desk. (By the way, if you don’t already follow us on Twitter, you should. Or I’ll cry.)

Next, we have unveiled our code area. Here other developers will find useful code that we have written for ExpressionEngine and CodeIgniter. We’re constantly working to improve the CI and EE communities, and one of the best ways we can think of to do this is by making our work available to all of you.

Finally, we’re also showcasing side projects. These are projects that Green Egg Media is involved in outside of our regular client design and development work. Side projects can range from trade-specific blogs, to video productions that we’re producing, to virtually anything else that doesn’t fit somewhere else on this site.

We’re really excited about our new site, and we look forward to hearing from you here on the blog, or via our Contact Form.

schedule a call
Comments