Tipster: How Marketers Can Prepare for the Rise of Hyperpersonalisation

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Tipster: How Marketers Can Prepare for the Rise of Hyperpersonalisation

Darshan Shankavaram
17 June 2019

Building an effective customer experience strategy using artificial intelligence to deliver hyper personalisation offers significant potential. Aligning with the needs and expectations of consumers is crucial. Organisations set to maximise these opportunities are those that put AI as a strategic priority within their business, scale up AI projects from pilots to business-wide best practice, align to consumer expectations and keep the customer experience central.

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Posted by Megan Greene

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