Top 5 Reasons Why Your Website Needs to be Responsive

- Lance Johnson 02.03.2016


Each business and brand has its own priorities, target audiences, and goals, and their website seamlessly reflects their business requirements. A website for a restaurant business may incorporate separate features and a different design than a web development company website.  However, regardless of a website’s needs or purpose, making it mobile friendly is critical to its success in a world where mobile is ubiquitous. In the wake of Google’s so-called Mobilegeddon, most businesses are jumping on the bandwagon and looking for ways to optimize their sites for mobile devices and gleaning the support of the hyper-actively soaring mobile community. Of the many strategies chosen for optimization, revamping the website to a responsive design is the most viable solution.
For those of you who are oblivious to the next great thing invented after sliced bread, a responsive web design dynamically renders your website’s layout to fit the device it is displayed on. Whereas, a wide screen would receive a site design with multiple columns of content, the same content is displayed on a single column, with the links and text appropriately sized to fit the dimensions of the device, over a small screen.   If you still don’t believe that a responsive design could be the ultimate winning glory for your site, here are 5 reasons to change your mind:

1. It Supports Multiple Device User

In the tech savvy era, your site is not only viewed across various devices with multiple screen sizes, such as laptops, smart phones, tablets, or desktops, but the same users keep returning to your site using these devices at various times. According to stats, a customer would frequent many such visits before converting the goal to assure his decision. Thus, to provide an impeccable user experience, your site must work regardless of which device it is viewed on and the same content must always be present to assure consistency in information. 
Most mobile versions of websites tend to compress information or only integrate a subset of the content published on the desktop version. This creates a disparity in content which breeds distrust and disappointment in consumers and most would simply bounce off your site and take the business elsewhere. Having a responsive website design takes care of this discrepancy. It ensures consistency of content across all devices and simply tweaks their layout to better suit the device’s dimensions. This enhances your site’s goal conversion ratio and the customers find no reason to abandon their transactions midway in irritation.

2. One Site is Better than Two

If you think managing one site is trouble enough, try juggling two. If you have a separate version of the site for both desktop and mobile, assuring consistency across them could make you pull your hair. If you update content for one site, it would entail you to make the same changes across the other. Even a slight delay in updating either could create a discrepancy that would have adverse effects on your business. In addition, if you decide to clip some information from the mobile optimized version of the site, a customer expecting  the same information across various platforms, may be frustrated and click off your site for good (with a hard slam to the door). Having multiple versions of a site also mean having separate SEO campaigns, Google Adwords campaign, and Google Analytics report. If your workload was hefty before, it would be double now.
A responsive website design takes care of the dilemma and allows you to maintain only one version of a site that runs across multiple mediums. Whatever changes you make to your site would be reflected equally across all the devices, thus alleviating your workload. 

3. Google has its Favorites

Google’s word can make or break your site in the SEO world and not taking it seriously is hardly in good judgment. Google has not only been showing inclination towards a responsive web design in preference to website template, but it also took it up a notch when it started adding a mobile friendly label to sites that followed through with this approach. Google has envisioned mobile friendliness as the major ranking criteria in the future and any site that fails to comply would be effectively penalized. Since 1st April, 2015, Google has been favoring sites that were built responsively across multiple devices, with a sole purpose of mobile optimization.  
Separate websites versions have separate codes and their owl URL, whereas a responsive website uses only one URL and only one set of files and pages, making it convenient for search engine robots to crawl, index, and organize their content. It also lessens the chances of on-page Search engine optimization errors. Thus, to see your website rank higher in the organic search results, listen to Google! 

4. Future Scalability

With the advent of technology, it seems as if a new device is launched each day. Consider having to construct a separate version of your site for each one, not to mention the amount of management and organization required! Responsive websites are highly scalable and could support a plethora of devices and screen sizes in the future. Each time a new device is introduced to the market, boasting an unprecedented screen size, a responsive website could be scaled up or down to cater to the screen size of the device, since it has the highest potential for longevity out of any method available in the market.

5. Ensures a Positive User Experience

It may be hard to believe but almost 50% searches are conducted over mobile devices and 61% people develop a greater affinity for brands which have a responsive website. If a customer lands on your page but doesn’t find what they seek, they would immediately walk away and start distrusting your brand. To allow your visitors to fly through your calls to actions and achieve the desired goals, providing an easy to use and consistent user experience is vital.  Having a responsive website is no longer a cool feature, but the thin line between carving a niche and being forgotten forever!

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