Depending on how you view it, we started a new decade a few days ago. Arguably, not everyone agrees that January 1, 2020 was the start of a new decade, but whether or not you agree we started a new decade, the year 2020 is a major milestone in history. Anything divisible by 10 seems to be a bigger deal than any other year in terms of anticipation, achievements, and projections.
So what’s the big deal with 2020? It’s a pretty solid target date for many futuristic endeavors. Many projections for “what we will see” in the future are slated for 2020. The first synthetic human brain, biofuels in competition with fossil fuels, and a universal translation on mobile devices are on deck for potential feasibility in 2020.
So knowing that in 2020 we continue to be on the forefront of technological advancements that could change the way we live day to day, why are so many businesses hanging out with old, outdated technology? Perhaps you’re still feeling that major financial investment you made back in the day that brought your company up to the cutting edge of technology and innovation. Perhaps it isn’t broken, and therefore, why fix it? Perhaps technology is changing so rapidly that you’re hesitant to embrace change knowing that you’ll still be behind the times within just a few months. Whatever the reason, there’s a few solid reasons to get up-to-date sooner than later.
Your brand website
When was the last time you visited your own website? If it’s been a while, take a trip down memory lane for a moment. What are your first thoughts? Now open it up on a mobile device. What are your first thoughts there? If your first thought to either of those tasks was anything less than a giant smile and desire to click additional pages, it’s time for change.
Your mobile app
Go through the same process with your mobile app. What are your initial thoughts?
Would you do business with your own brand right now?
Now go deeper:
Was your website developed with primarily Internet Explorer in mind? It’s time to update.
Was your website developed using an eCommerce integration? Have sales slowed or stopped altogether? It’s time to update.
Does your website look like it was created in the 1990s? It’s time to update.
Has your web traffic slowed in the last year? It’s time to update.
And honestly, if you can check even one item on this list, it’s time to update:
|Website or app uses Flash||Not mobile responsive|
|Blinking or flashing text||Long page load times|
|Auto-play videos||Background music|
|use of stock photos||Not enough white space|
|No accessibility features||Inconsistent fonts|
|Expired/irrelevant products||Text heavy pages|
|Incorrect contact information||Poor keyword placement|
|Outdated portfolio||Outdated products/services|
|Heavy use of stock photos||Poor quality photos|
|Expired coupons or specials||Broken contact form|
The biggest issue to consider, though, is security. Is your security up-to-date in the event of hacking or security breach? Do you know what version of the platform your website or app was built in? Is it one that is still receiving critical security patches and support? If not, you guessed it, it’s time to update.
Whether your website or app was built in WordPress, ExpressionEngine, for the App Store or for the Play Store, or any other platform or combination of platforms, security is a big deal. You need to ensure that you’re not only protecting business, but also any and all customer data that your website obtains.
While it may seem costly up front to update to the most recent (or, at the very least, a currently supported version) of a platform, the cost will likely be negligible in comparison to potential lawsuits, data breach violations, and angry customers, not to mention potential loss of future revenue and a mountain of headaches and stress.
Save yourself from all that stress and start 2020 off with a website or mobile app update or upgrade to the latest version of the platform.
Our team of developers is proudly based in Denver, Colorado. It is our pleasure to help guide businesses through the update or upgrade process. Even if you don’t know exactly where to start, we’re your partners in this journey and we’ll help get you to where you need and want to be.
Megan Greene is the Director of Marketing for Green Egg Media, a Denver-based software development company. Megan lives in Castle Rock, CO with her three children. She enjoys running, coffee and being outdoors in the sunshine as much as possible.
Green Egg specializes in solution implementation from concept to delivery focusing on custom software development, web design/development, e-commerce integration, mobile and web apps, solutions consulting and more.