We are all driven by emotion; this article in Psychology Today gives us an excellent idea of the extent to which emotions influence our buying decisions. People whose brains have experienced some sort of damages in the part that generates emotions find it very difficult, if not impossible, to make decisions. While we may believe that all our choices are rational, this is often not true. And all of us have experienced “loss of control”; in such cases, very rarely is our rational self able to impose its will on our emotional side.
The power of emotion should never be underestimated. While marketing their products, companies don't just talk about a product's specifications, they create a story. A story designed to make the user want to buy the product. Have you ever seen a toothpaste ad showing yellowing teeth as the end result? That is because yellow teeth do not make a consumer happy, pearly white teeth do. Consumers buy the happiness that they feel, not the toothpaste. Similarly, advertisements for different cell phone plans companies might emphasize the lost cost connection you can make to loved ones who live far away.
Just like conventional advertising, websites should also be designed to bring forth emotions in their users. Whether your business is a B2B or a B2C, emotions play a very important role, as this article highlights. But it is important that the right kind of emotions are evoked. Inciting a positive emotion will make a user remember your site and probably get back to you; incite a negative one or even a neutral one and you will lose your user forever.
This is the easy part - your users should not feel bored or frustrated. Give them a site that is either difficult to navigate, too cluttered, lacking in relevant content, or with ads taking up too much space, you have already lost. The first part of designing is always the site's structure and content; getting them right is half the battle.
What are the keys to a good design?
You can also use other components, like animation and infinite scrolling, while designing your site. Displaying your website in shades of just one color and using high resolution portraits can also help to invoke a sentiment in the user.
What is a Good Design?
The purpose of your website is to increase your customer base. But the modern internet user has very little attention span. So, your design should be able to spread your message very quickly; in other words, first impressions are very important. Consider the video ads on YouTube; users are allowed to skip ads after 5 seconds. On YouTube, five seconds is all the time that you get to hold on to your viewer. Your website is very similar.
Once you have the attention of the user, your website must fulfill its purpose. Sticking with the video ad theme, if a 3 minute ad manages to capture the user's attention in the first five seconds, it still has to hold the user's attention for the next 175. If your website user finds it not worth the time to look through your website, even if you provide a great first impression, you lose. If your website's message is contrary to its appearance, you lose. While good website design helps, it is equally important for the website to fulfill its purpose.
To conclude, emotions are powerful and play just as important a role as your product itself in attracting users to your website. A well-designed website invokes a positive emotion in its user at first glance, but that alone is not sufficient. The website must also not invoke a negative or non-positive emotion at any time and must provide content that the user seeks. Nothing incites anger, frustration, or boredom in a user like websites that are hard-to-use, difficult to navigate and have irrelevant content. A good website is not one that just looks good, but also one that provides the goods.
According to Vision Launch Development Group, most of the 27 million startups in the U.S. will fail. The infographic titled ‘Failing Gracefully: The Secret to Startup Success’ reports that one in ten small startups succeed. Eight out of ten fail within the first three years while five out of ten disappear altogether in the first five. While tough competition is usually blamed, there are actually other reasons for small business’ failure. Here are the top ten for you to avoid to help steer your venture toward success.
ExpressionEngine is one of the advanced web design and development tools that you can use today. With ExpressionEngine, creating highly sophisticated websites with intricate details is possible. So now you have a highly complex yet user-friendly ExpressionEngine e-commerce site for your business. But how safe is it for monetary transactions? Will your customers' financial information and demographic information be safe on your site? Security is one of the most important things you should consider when designing an ExpressionEngine e-commerce site for a business. In this article, we will focus on what you should do to secure your ExpressionEngine website. The idea is to make sure that your website is secure and also efficient.
Web development is a big investment of time and money. If you are a web development company, a contract can cover your back by defining terms of your engagement and the work that needs to be done. The contract should clarify your duties and that of the client and it will act as a bulwark in case you start facing problems. There are benefits to both sides. The client is obliged to pay the development costs and provide technical inputs and you are obliged to complete the job according to the terms requested by the client. But writing a iron clad contract is not easy. You are not a legal professional, you are a web developer. So you should know what details should be included in the contract, to protect your interests and that of your client. Here are the main points of a typical contract.