Did you know that the average visitor to your website spends about 70% of their time looking at the left half of their screen? Users are increasingly ignoring things in the right hand column of a page layout, which has many implications for how we design and build sites.
The success of a website depends heavily on its traffic; and, in turn, the kind of traffic it gets depends on how easy it is for the users to locate what they want there. In short, website design plays a key role in pulling in the right kind of audience to your site, keeping them there and engaging them deeper and deeper in your sales cycles. Good site architecture lays the foundation for giving your end users a great experience when they land on your website. It also helps you rank better in search engine listings because good site architecture makes it easy for search engine spiders to evaluate the content on your site and index it all easily for future recall.