In less then a decade, mobile shopping has grown to extraordinary proportions. According to Comscore, consumers are spending more time shopping via mobile devices versus desktops. 44% of retail Internet minutes were spent on mobile phones whereas 11% were spent on tablets. If you haven’t stepped into the world of mobile eCommerce, it’s time that you do. Rather than investing thousands of dollars on a shopping app, consider building a mobile eCommerce site instead.
Despite shopping apps promising a more personalized experience to shoppers, people actually prefer mobile sites. Kissmetrics reports that two out of three mobile users prefer shopping through mobile sites versus mobile apps. Some of the reasons behind this include:
Mobile site owners also reap numerous benefits, including better share-ability, extended reach, and a long lifecycle. Due to this, your mobile eCommerce store will reach more individuals and be spared from being deleted within 30 days, which is the average shelf life of an app according to TechCrunch.
In order to create a great mobile eCommerce site that attracts shoppers and converts them to loyal customers, you need to plan with the following four factors in mind:
To plan your mobile eCommerce site, you need to put yourself in your customer’s shoes and try to understand what their intentions are. First off, you need to determine the location of their mobile usage. As mobiles are life-invading equipment, their users play with them while watching TV, when using the bathroom, during meals, on the bus, or whenever they’re bored in general. Depending on the situation, your buyers may or may not be in the mood to spend money. By understanding this, you can customize your site, promotions, and banners accordingly. For example, if you owned a pizza shop you could offer discounts or coupons early in the morning when potential customers are commuting to work to show ads like ‘Don’t cook tonight; grab a pizza instead’.
Next, you should target mobile customers based on their type. There are four types of shoppers out there:
You need to cater to all of these types of shoppers. By giving them options and opportunities to spend, you’ll be able to increase your bottom line.
Conversion can mean one of three things to mobile eCommerce website owners: a completed purchase transaction, a new follower to one of your social channels/a customer review/subscription to newsletter, or a completed task such as filling out a poll or participating in a competition. Regardless of which of these is your main goal, consider establishing SMART goals to track and measure your progress towards achieving it.
SMART is an acronym that means:
When planning your mobile eCommerce site, you need to take design into consideration. The following elements will especially affect your conversion rates as they determine the customer’s experience.
Aside from the factors you’ve learned about above, the following page attributes can make it one of the best mobile eCommerce sites around.
Applying all the information you just read, you will be able to increase your conversion rate and reduce the bounce rate of mobile users. After all, your mobile eCommerce site should boast high quality, user friendliness, and easy navigation. This may mean compromising some page speed, but optimization and high quality images reflecting your brand should be your top priority.
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