Bluapple

  • Date:04.24.09 - Present
  • Client:Bluapple
  • Discipline:Web Design, Web Development, ExpressionEngine, E-Commerce, Website Management, Video Production
Project Brief

Aureus Product Innovations is one of our longest-running customers. Bluapple is a fantastic product: a little blue apple that extends the life of produce by absorbing the ethylene gas that makes fruits and vegetables spoil. Bluapple has been a Green Egg Media client since 2009 and we have taken them through years of updates, upgrades, redesigns, and enhancements. Customer needs over time have included:

  • Automated e-mails to send customers refill reminders
  • Marketing e-mails
  • Deal site integrations
  • Product comparison tools
  • Produce storage tips display

Share Project:

Design

Eventually the popularity of the Bluapple product grew and the time came to design and develop a new website. Green Egg Media went through many iterations of a new design with the client until we arrived at the design that best met the needs of the client and their customers. Custom deal site tools and myBluapple functionality were re-written as custom ExpressionEngine modules, and a new site was launched on ExpressionEngine 2.

Development

We built the first version of the Bluapple website back in 2009 using CodeIgniter. This gave us the ability to deliver a dynamic user experience, but without requiring the overhead of full-fledged Content Management System. Since the ethylene remediation packets that are the heart of the Bluapple product need to be replaced approximately every 3 months, we used CI to build a myBluapple feature that would allow customers to sign up to receive automated e-mail reminders to replace their packets.

Strategy

During 2013 and 2014, significant enhancements continued to be made to the site, including new functionality to allow customers to order gifts and specify a future ship date, an image-rich database of produce storage tips, a fresh display of user reviews and media coverage, and more. We continue to provide additional refinements and website maintenance to this day.

Solution

We built the first version of the Bluapple website back in 2009 using CodeIgniter. This gave us the ability to deliver a dynamic user experience, but without requiring the overhead of full-fledged Content Management System. Since the ethylene remediation packets that are the heart of the Bluapple product need to be replaced approximately every 3 months, we used CI to build a myBluapple feature that would allow customers to sign up to receive automated e-mail reminders to replace their packets.

Eventually the popularity of the Bluapple product grew and the time came to design and develop a new website. Green Egg Media went through many iterations of a new design with the client until we arrived at the design that best met the needs of the client and their customers. Custom deal site tools and myBluapple functionality were re-written as custom ExpressionEngine modules, and a new site was launched on ExpressionEngine 2.

During 2013 and 2014, significant enhancements continued to be made to the site, including new functionality to allow customers to order gifts and specify a future ship date, an image-rich database of produce storage tips, a fresh display of user reviews and media coverage, and more. We continue to provide additional refinements and website maintenance to this day.

Hours of Coding
Lines of code
No. of Images
Cups of Coffee

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