Manga Hero

  • Date:04.12.10 - Present
  • Client:Manga Hero
  • Discipline:Web Design, Web Development, ExpressionEngine, E-Commerce, Website Management, Video Production
Project Brief
When Manga Hero came to us, they were preparing to release several new volumes of their graphic novel series, and they needed a refresh of their corporate website. At the same time, they wanted to bring together a fractured brand identity, since they were previously running a separate website for each of their books, each with its own design, despite the fact that the graphic novels being promoted were all related to each other. Later, they hosted several give-away events that needed custom technical work, and they also asked us to help them produce a series of videos as part of a major event they were taking part in.

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Design

The new website was a huge success, but the company's name was proving to be a problem for some customers to pronounce. In addition to web design and development for atiqtuq.com, Green Egg Media also produced a short video explaining to visitors how to pronounce “ATIQTUQ” (ah tick took). Eventually, it became apparent that a more friendly name was needed, so the business was re-branded as Manga Hero. This rebranding was accompanied by another refresh of the website and the addition of several new volumes to the product catalog.

Development

Green Egg Media designed and built a new website that reworked the company's information architecture, consolidating three existing media properties across three unique domains, and bringing them all under a single, unified brand identity. ExpressionEngine 2 was selected as the backbone for the site because it provided the most flexible platform on which to build out the graphic-rich designs that featured vibrant, beautiful manga artwork.

Strategy

In August, 2011, Green Egg Media traveled with Manga Hero to Madrid, Spain, to attend World Youth Day and promote Habemus Papamm a special edition graphic novel that was being given away to English- and Spanish-speaking pilgrims at the event. In advance of the trip, Green Egg Media produced a series of videos highlighting the story of the special edition graphic novel and during the event the production team interviewed hundreds of pilgrims about their experience of World Youth Day. A selection of these stories and interviews were then published at the special website b1six.com

Solution

Over the years, we have designed and built several different versions of the ATIQTUQ / Manga Hero website. In the first build, we reworked the company's entire information architecture, consolidating multiple existing media properties across unique domains, and bringing them all under a single, unified brand identity. As expert ExpressionEngine developers, we built a custom ExpressionEngine website, providing Manga Hero with the most flexible platform on which to build out the graphic-rich designs that featured vibrant, beautiful manga artwork.

Hours of Coding
Lines of code
No. of Images
Cups of Coffee

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